Harbinger monitors thousands of sources, classifies what actually matters to your business, and delivers a cited weekly briefing your entire commercial team can act on.
Your team is smart. But the way they gather intelligence hasn't changed in a decade.
Your commercial team spends 6-10 hours per week reading trade press, checking LinkedIn, and scanning news. Most of what they find isn't actionable.
A competitor's capacity expansion. A supplier's leadership change. A regulatory shift. By the time someone notices, the window to act has narrowed.
Sales sees one thing. Procurement sees another. Leadership gets a different story. There's no consistent, cited narrative the whole business aligns on.
Harbinger runs continuously so your team doesn't have to.
Harbinger watches thousands of sources — news, trade press, regulatory filings, LinkedIn company changes, patent databases — relevant to your market and your specific accounts.
AI classifies every signal by significance — critical, high, medium, low — based on what it means for your margins, your supply chain, and your competitive position. Not just what happened, but why it matters.
A cited weekly briefing lands in your inbox every Monday with actionable recommendations. Real-time alerts fire when something can't wait. And an AI research assistant is always on hand for deeper questions.
Every claim traced to a source. Every recommendation tied to what it means for your business.
Every Monday, your team gets a single, consistent market narrative — covering demand shifts, supply risks, competitor moves, regulatory changes, and account signals. Every claim is cited. Every recommendation is specific.
No more conflicting views. No more "I saw something on LinkedIn but I can't find it now."
Not everything can wait for Monday. When Harbinger detects a critical signal — a supply disruption, a major competitor announcement, a leadership change at a key account — you'll know immediately.
Alerts are classified by significance and delivered to your inbox, Teams, or Slack with full context and source links.
Preparing for a customer meeting? Researching a new market? Trying to understand a competitor's strategy? Ask Harbinger's AI research assistant and get an answer with dates, drivers, and cited sources — in seconds, not hours.
Harbinger continuously monitors your competitors, suppliers, and key accounts for meaningful changes — capacity expansions, leadership appointments, pricing moves, product launches, hiring patterns, and more.
Stop finding out about competitor moves from your customers. Start finding out first.
| Company | Latest Signal | Severity |
|---|---|---|
| Ingredion | New starch facility — Netherlands | High |
| Tate & Lyle | New CCO appointed | High |
| Kerry Group | 3 new patent filings — emulsifiers | Medium |
| ADM | Hiring 12 roles — EU sales team | Medium |
| Cargill | Force majeure — palm kernel oil | Critical |
Harbinger is designed for B2B commodity and ingredient businesses where margins are tight and markets move fast.
Track demand shifts, substitution trends, supply constraints, and regulatory changes across your categories. Know when a competitor is expanding capacity or when a key account changes procurement leadership.
Monitor policy and regulatory changes, track supply risk and route disruptions, and follow demand drivers across your markets. Turn noisy, scattered updates into a clear weekly narrative.
Follow seasonal demand cycles, subsidy and policy changes, and regional disruption signals. Track product launches and competitor moves across territories and categories.
Monitor raw material price movements, track supply chain disruptions, and stay ahead of regulatory changes that impact landed costs, compliance, and route-to-market.
See how Harbinger can transform the way your team gathers and acts on market intelligence.
Typical setup: 2 weeks. Start with your top accounts and competitors. Expand from there.